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Building Distinctive Brand Assets
By Jenni Romaniuk
£23.99
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
In Building Distinctive Brand Assets, Jenni Romaniuk delves into the intricate world of branding, offering a comprehensive exploration of how unique brand elements can significantly influence consumer behaviour. This insightful work draws upon extensive research and practical examples, making it an essential read for those interested in the nuances of marketing strategy.
The Story
Romaniuk presents a compelling narrative that blends theory with actionable insights. She examines various brand assets, including logos, colours, and taglines, and discusses their pivotal role in shaping consumer perceptions and preferences. Through a series of case studies, readers are invited to understand how effective branding can create memorable connections with audiences, ultimately leading to sustained business success.
Why Readers Love It
- Thorough Analysis: The book offers a deep dive into the psychology behind branding, grounded in empirical research.
- Practical Framework: Romaniuk provides frameworks that marketers can apply directly to their branding strategies.
- Engaging Style: The author’s clear and engaging writing style makes complex concepts accessible and relatable.
Perfect For
This book is ideal for marketing professionals, business strategists, and anyone keen to enhance their understanding of brand dynamics. Whether you are a seasoned expert or a newcomer to the field, Building Distinctive Brand Assets offers valuable insights that can refine your approach to branding. It also complements Romaniuk's earlier works, which further explore the intersection of branding and consumer behaviour.
Specifications
Format: Hardback
Dimensions: × ×
Pages: 248
Publisher: Oxford University Press
ISBN: 9780190311506
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