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The Digital Marketing Planner
By Annmarie Hanlon
£16.99
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
In The Digital Marketing Planner, Annmarie Hanlon offers an insightful exploration into the dynamic world of digital marketing. This comprehensive guide serves as both a practical resource and a theoretical framework, equipping readers with the tools and strategies needed to navigate the complexities of modern marketing landscapes.
The Story
The book is structured to guide readers through the essential elements of digital marketing, from understanding consumer behaviour to mastering the latest digital tools. Hanlon employs a clear and engaging writing style, blending academic rigor with real-world applications. Each chapter is packed with case studies, examples, and actionable insights that encourage readers to think critically about their marketing strategies.
Why Readers Love It
- Practical Approach: The emphasis on practical application makes complex concepts accessible.
- Interactive Elements: Engaging exercises and templates aid in reinforcing learning.
- Comprehensive Coverage: A thorough overview of both traditional and contemporary marketing techniques.
Perfect For
This book is ideal for students in vocational and professional education, as well as those pursuing undergraduate studies in sales and marketing. It serves as a valuable textbook, revision guide, and reference for anyone looking to enhance their understanding of digital marketing.
"A must-have resource for anyone serious about mastering digital marketing."
With its engaging content and practical insights, The Digital Marketing Planner is an essential addition to the library of any aspiring marketer.
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 160
Publisher: SAGE Publications
ISBN: 9781529742787
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