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Public Relations History
By Cayce Myers
£38.99
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
Public Relations History by Cayce Myers is a comprehensive exploration of the evolution of public relations, delving into its rich and often complex past. This insightful text examines how public relations has shaped and been shaped by societal changes, technological advancements, and cultural shifts.
The Story
Through a meticulously researched narrative, Myers traces the origins of public relations from its early beginnings to its current status as a vital component of communication strategies across various sectors. The book addresses key events and figures that have influenced the field, providing readers with a nuanced understanding of the discipline's development. Themes of ethics, transparency, and the impact of media are woven throughout, making it an essential read for anyone interested in the dynamics of communication.
Why Readers Love It
- Engaging and accessible writing style that appeals to both scholars and practitioners.
- Richly detailed historical context that sheds light on the evolution of public relations practices.
- Thought-provoking analysis of how public relations reflects and responds to societal values and norms.
Perfect For
This book is ideal for students and professionals in communication studies, public relations, and related fields. It serves as a valuable resource for those seeking to understand the historical context that underpins current practices. Additionally, readers who enjoyed other works by Myers will find this book a fitting continuation of his exploration of communication themes.
“An indispensable resource for anyone looking to grasp the intricate layers of public relations history.”
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 172
Publisher: Taylor & Francis Group
ISBN: 9781138491410
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