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Inspired by Marty ) Cagan; 9781119387503

Inspired

By Marty ) Cagan

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Description

Inspired by Marty Cagan delves into the intricacies of product management within the fast-paced realms of technology and innovation. This insightful work provides a comprehensive overview of the methodologies and strategies that foster successful product development, making it an essential read for industry professionals and aspiring innovators alike.

The Story

In Inspired, Cagan shares his wealth of experience drawn from years in the tech industry, where he has witnessed firsthand the transformative power of effective product management. Through a series of compelling anecdotes and practical frameworks, he elucidates the significance of understanding customer needs, the role of cross-functional teams, and the importance of a robust product vision.

Why Readers Love It

  • Engaging narrative style that blends theory with real-world examples.
  • Actionable insights that can be applied immediately in various organisational contexts.
  • A deep exploration of the challenges faced in tech industries, coupled with innovative solutions.

Perfect For

This book is particularly beneficial for:

  • Product managers seeking to refine their craft and enhance their team's output.
  • Entrepreneurs aiming to build products that resonate deeply with their audience.
  • Anyone interested in the evolving landscape of technology and its impact on product development.

Cagan's previous works, including Escaping the Build Trap, further complement the insights shared in Inspired, making it a compelling addition to the library of any technology enthusiast.

Specifications

Format: Hardback
Dimensions: 161 mm × 235 mm × 30 mm
Pages: 368
Publisher: John Wiley & Sons
ISBN: 9781119387503

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