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From Breakthrough to Blockbuster delves into the intricate journey of transforming innovative ideas into successful enterprises, offering a comprehensive exploration of the entrepreneurial landscape. Written by Donald L. Drakeman, Nektarios Oraiopoulos, and Lisa N. Drakeman, this insightful book navigates the pathways of start-ups in biotechnology and psychopharmacology, detailing the challenges and triumphs faced by entrepreneurs in these dynamic fields.
At its core, the book recounts real-life narratives of entrepreneurs who have successfully transitioned from breakthrough innovations to blockbuster products. It highlights the critical stages of development, from initial conception to market success, illustrating the role of strategic thinking, resilience, and adaptability. Readers will gain a profound understanding of the manufacturing industries and the psychopharmacological advancements that have shaped modern business practices.
This book is ideal for aspiring entrepreneurs, business students, and professionals keen to understand the intricacies of launching successful start-ups. It will also resonate with those interested in the intersection of science and business, as well as readers of other notable works by the authors, which examine similar themes of innovation and growth.
Format: Hardback
Dimensions: × ×
Pages: 240
Publisher: Oxford University Press
ISBN: 9780195084009
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