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Designed for aspiring business leaders and students, the BTEC Nationals Business Student Book 2 + Activebook serves as an essential resource for enhancing understanding of key business concepts. Authored by the experienced Catherine Richards and Jenny Phillips, this book provides a comprehensive exploration of various business principles integrated with contemporary examples that resonate with today’s learners.
Building on the foundation laid in the first volume, this second book delves deeper into the complexities of the business world. It covers critical topics such as marketing, finance, management, and the impact of globalisation on local businesses. The interactive Activebook feature brings the content to life, allowing students to engage with the material through multimedia resources and embedded assessments.
This book is ideal for BTEC National students looking to deepen their business knowledge and skills. It is also a valuable tool for educators seeking to provide a well-rounded curriculum that prepares students for the challenges of the business world.
“A must-have resource for any business student.”
Format: Multiple-component retail product
Dimensions: × ×
Publisher: Pearson
ISBN: 9781292126258
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