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Marketing For Dummies
By Jeanette Maw McMurtry
£21.99
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
In the ever-evolving world of commerce, Marketing For Dummies serves as a comprehensive guide for individuals seeking to enhance their marketing skills. Authored by the seasoned marketing expert Jeanette Maw McMurtry, this book demystifies the intricacies of marketing strategies, providing readers with practical insights and actionable advice.
The Story
Through clear and accessible language, McMurtry takes readers on a journey through the essential components of marketing. From understanding target audiences to leveraging digital platforms, this book covers a broad spectrum of topics, ensuring that both novices and seasoned marketers can find value. Case studies and real-world examples illustrate concepts, making them relatable and easier to grasp.
Why Readers Love It
- Comprehensive Coverage: The book delves into various aspects of marketing, including traditional and digital techniques.
- Practical Approach: Each chapter includes practical tips and strategies that readers can implement immediately.
- Engaging Style: McMurtry’s writing style is approachable, making complex topics digestible.
Perfect For
This resource is ideal for small business owners, marketing students, or anyone looking to refresh their marketing knowledge. Additionally, readers who enjoyed McMurtry’s other works will find this book a valuable addition to their collection, expanding their understanding of the marketing landscape.
"An essential read for anyone who wants to get ahead in the marketing game."
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 400
Publisher: John Wiley & Sons
ISBN: 9781119894872
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