This New Noise

This New Noise by Charlotte Higgins explores the intricate tapestry of corporate history, delving into the lives of companies that have shaped our modern world. With an engaging narrative, Higgins illuminates the stories behind these entities, weaving together tales of ambition, innovation, and the occasional misstep.

The Story

Set against the backdrop of an ever-evolving corporate landscape, Higgins takes readers on a journey through notable companies, examining their rise to prominence and the cultural shifts they inspired. Through her meticulous research and insightful commentary, she unveils the human elements that drive these organisations, revealing the challenges and triumphs that define their legacies.

Why Readers Love It

• Engaging prose that brings history to life.
• In-depth analyses of corporate decisions and their societal impact.
• Richly detailed narratives that highlight the interplay between business and culture.

Higgins’ ability to blend storytelling with historical fact offers a refreshing perspective, making complex subjects accessible and intriguing. Her previous works, such as Under Another Sky, showcase her talent for narrative history, establishing her as a compelling voice in the genre.

Perfect For

• Readers interested in corporate history and its effects on society.
• Those who appreciate a thoughtful exploration of business intertwined with cultural analysis.
• Fans of narrative non-fiction looking for an engaging read.

In This New Noise, Charlotte Higgins invites us to reconsider the world of business, urging us to understand the stories behind the brands that have become part of our everyday lives.