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Creativity, Inc. is a profound exploration of the creative process, penned by Ed Catmull, co-founder of Pixar Animation Studios. This book delves into the intricate dynamics of fostering a culture of creativity and innovation, drawing upon Catmull's extensive experience in the animation industry.
At its core, Creativity, Inc. shares insights into how Pixar became a beacon of creativity that has redefined storytelling through animation. Catmull recounts pivotal moments in the studio's history, revealing the challenges faced and the lessons learned along the way. He discusses the importance of embracing failure as a means to achieve success and highlights the significance of collaboration in the creative process.
Creativity, Inc. is ideal for professionals in business and management, as well as anyone passionate about innovation in any field. It serves as an inspiring guide for leaders looking to cultivate a vibrant and creative workplace. Fans of Catmull's work may also enjoy his reflections in other writings, where the themes of creativity and leadership continue to shine.
Format: Hardback
Dimensions: × ×
Pages: 496
Publisher: Transworld Publishers Ltd
ISBN: 9780593070093
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