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This is Marketing
By Seth Godin
CHF 19.00
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
In This is Marketing, Seth Godin invites readers to reconsider their approach to marketing, challenging conventional wisdom and exploring the profound impact of storytelling in business. With a blend of insightful anecdotes and practical advice, Godin emphasises the importance of empathy and connection in reaching your audience.
The Story
This book is not just about selling products; it’s about making a difference. Godin argues that true marketing is about understanding the needs and desires of the community you serve. He encourages readers to identify their "tribe" and communicate authentically with them, building trust and loyalty in the process. Through this narrative, Godin articulates how businesses can thrive by focusing on creating value rather than merely pushing sales.
Why Readers Love It
- Godin's engaging writing style makes complex concepts accessible.
- Practical strategies that can be applied immediately to any marketing endeavour.
- Inspiration to think differently about how to engage with customers.
Perfect For
This book is ideal for entrepreneurs, marketers, and anyone interested in the art of persuasion. Whether you’re a seasoned professional or just starting out, This is Marketing offers valuable insights that can transform your perspective on what it means to market effectively. Fans of Godin’s previous works, such as Tribes and Permission Marketing, will find familiar themes woven throughout, making it a compelling addition to his oeuvre.
"Marketing is no longer about the stuff you make, but about the stories you tell." – Seth Godin
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 288
Publisher: Penguin Random House
ISBN: 9780241370148
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