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From Breakthrough to Blockbuster by Donald L.  Drakeman; Nektarios  Oraiopoulos; Lisa N.  Drakeman; 9780195084009

From Breakthrough to Blockbuster

By Donald L. Drakeman; Nektarios Oraiopoulos; Lisa N. Drakeman

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Description

From Breakthrough to Blockbuster delves into the intricate journey of transforming innovative ideas into successful enterprises, offering a comprehensive exploration of the entrepreneurial landscape. Written by Donald L. Drakeman, Nektarios Oraiopoulos, and Lisa N. Drakeman, this insightful book navigates the pathways of start-ups in biotechnology and psychopharmacology, detailing the challenges and triumphs faced by entrepreneurs in these dynamic fields.

The Story

At its core, the book recounts real-life narratives of entrepreneurs who have successfully transitioned from breakthrough innovations to blockbuster products. It highlights the critical stages of development, from initial conception to market success, illustrating the role of strategic thinking, resilience, and adaptability. Readers will gain a profound understanding of the manufacturing industries and the psychopharmacological advancements that have shaped modern business practices.

Why Readers Love It

  • In-Depth Analysis: The authors provide a detailed examination of both the psychological and practical aspects of entrepreneurship.
  • Real-World Examples: Engaging case studies bring to life the theoretical concepts discussed, making them relatable and applicable.
  • Interdisciplinary Approach: By merging insights from biotechnology and psychopharmacology, the book appeals to a diverse audience.

Perfect For

This book is ideal for aspiring entrepreneurs, business students, and professionals keen to understand the intricacies of launching successful start-ups. It will also resonate with those interested in the intersection of science and business, as well as readers of other notable works by the authors, which examine similar themes of innovation and growth.

Specifications

Format: Hardback
Dimensions: 241 mm × 166 mm × 24 mm
Pages: 240
Publisher: Oxford University Press
ISBN: 9780195084009

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