Designing Brand Identity

Designing Brand Identity by Alina Wheeler and Rob Meyerson is an essential guide for anyone interested in the intricate world of branding and graphic design. This comprehensive resource delves into the principles of effective brand identity, offering readers a systematic approach to creating and managing a brand that resonates with its audience.

The Story

The book unfolds a detailed exploration of the brand development process, presenting a step-by-step methodology that integrates research, strategy, and design. Readers are taken through the key concepts of brand identity, including vision, mission, and values, while learning how these elements can be visually expressed through logos, colour palettes, and typography.

Why Readers Love It

• Clear, systematic approach to branding.
• Rich with case studies and real-world examples.
• Helpful tools for both beginners and seasoned professionals.
• In-depth insights into the relationship between design and marketing.

Perfect For

This book is ideal for graphic designers, marketing professionals, and business owners seeking to enhance their brand's identity. It serves as a valuable reference for students in design and marketing disciplines, as well as anyone passionate about understanding the dynamics of effective branding.

Wheeler's expertise shines through, making complex concepts accessible and engaging.

For those who appreciated Wheeler's other works, such as Designing Brand Experience, this book will further enrich their understanding of the branding landscape.