Subscribe and get 10% off!
Be the first to know about new collections and special offers.
Skip to product information
Monetizing Innovation
By Georg Tacke; Madhavan Ramanujam
$33.00
Our Price Match Guarantee
We match UK retailers.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to non-UK destinations. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to non-UK destinations. Read the full policy.
Description
Monetizing Innovation by Georg Tacke and Madhavan Ramanujam delves into the intricate relationship between innovation and monetisation, offering insights that challenge conventional wisdom. The authors argue that many businesses fail to adequately capture value from their innovative ideas, often leading to financial disappointment. This book serves as a guide for companies seeking to bridge the gap between creativity and profitability.
The Story
Drawing on extensive research and real-world case studies, Tacke and Ramanujam present a comprehensive framework that helps organisations understand the importance of aligning their innovations with market needs. The narrative is rich with examples from diverse industries, illustrating both successes and failures in monetising innovation. Readers will find a wealth of practical advice on how to enhance their value propositions and effectively engage with customers.
Why Readers Love It
- Practical Insights: The book contains actionable strategies that can be applied immediately to enhance revenue generation.
- Engaging Case Studies: Real-life examples make the concepts relatable and understandable.
- Thought-Provoking: Challenges traditional notions of product development and marketing, encouraging readers to rethink their approaches.
Perfect For
This book is ideal for business leaders, marketers, and entrepreneurs looking to innovate while ensuring financial viability. It also complements other works by the authors, such as Revenue Growth, providing a holistic view of modern business strategies.
"A must-read for anyone serious about transforming their innovative ideas into profitable ventures." - Business Review
Specifications
Format: Hardback
Dimensions: × ×
Pages: 256
Publisher: John Wiley & Sons
ISBN: 9781119240860
You may also like:
Frequently Asked Questions
What's your return policy?
Yes, we provide free returns on eligible orders; read more here. If your books arrive damaged or incorrect, please contact us within 14 days of receipt for a replacement or refund.
When will I get my order?
We will work quickly to ship your order as soon as possible. Orders are usually dispatched within 1-2 working days and UK delivery typically takes 2–4 working days.
How much does shipping cost?
Standard shipping is £2.99 and free for all orders above £35.
Are your books new? How are they so cheap?
Yes - all of our books are brand new, direct from UK publishers and distributors.
By sourcing directly in bulk from publishers and distributors, we can pass significant savings on to you!