Creative Blindness (And How To Cure It)

Creative Blindness (And How To Cure It) by Dave Trott is a thought-provoking exploration into the often-overlooked aspects of creativity within the advertising industry. Trott, a seasoned advertising professional, delves into the intricate relationship between creativity and the constraints imposed by conventional thinking.

The Story

Through a series of compelling anecdotes and insightful observations, Trott illustrates how creative blindness can hinder innovative thinking. He argues that in a world saturated with information and rigid structures, many individuals and organisations succumb to a lack of imagination. By sharing real-world examples and personal experiences, Trott provides readers with a roadmap to break free from these constraints and rediscover their creative potential.

Why Readers Love It

• Engaging Narrative: Trott's conversational writing style makes complex ideas accessible and relatable.
• Practical Insights: The book offers actionable advice that can be applied not just in advertising but across various creative fields.
• Inspiring Examples: Readers are captivated by the diverse stories that illustrate the power of creative thinking.

Perfect For

This book is ideal for advertising professionals, marketers, and anyone interested in enhancing their creative capabilities. Additionally, fans of Trott's previous works, such as Predatory Thinking and One Plus One Equals Three, will find familiar themes of innovation and strategic insight woven throughout.

"A must-read for those seeking to reignite their creative spark and challenge the status quo." - A Reader's Perspective