Misbehaving

Misbehaving by Richard H. Thaler is a groundbreaking exploration of behavioural economics that challenges traditional economic theories. Thaler, a Nobel laureate, combines wit and insight to illustrate how human behaviour often deviates from rational decision-making.

The Story

This captivating narrative unfolds through a series of anecdotes and experiments that reveal the quirks of human behaviour. Thaler shares his journey in developing the field of behavioural economics, highlighting key concepts such as mental accounting, the endowment effect, and the importance of nudges. With a mix of humour and scholarly insight, he invites readers to reconsider how they make choices in their everyday lives.

Why Readers Love It

• The engaging writing style makes complex theories accessible to all.
• Thaler's use of real-world examples brings behavioural economics to life.
• Readers appreciate the blend of personal narrative with academic rigor.

Perfect For

Fans of Thinking, Fast and Slow by Daniel Kahneman will find a kindred spirit in Thaler's exploration of human behaviour. Misbehaving is ideal for anyone interested in psychology, economics, or those curious about the factors influencing their daily decisions.

“Thaler’s insights not only enlighten but also entertain, making Misbehaving a must-read for anyone seeking to understand the complexities of human behaviour.”