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The Edward Bernays Reader
By Edward Bernays
€20,95
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Description
The Story
"The Edward Bernays Reader" is a compelling anthology that encapsulates the pioneering thoughts and writings of Edward Bernays, often heralded as the father of public relations. This collection presents a rich tapestry of Bernays' groundbreaking ideas, exploring the intricate relationship between popular culture, political control, and the psychology of consumer behaviour. Through his essays and reflections, readers are invited to navigate the complexities of persuading and influencing public opinion, revealing the profound impact of media and communication on society.
Themes
- Popular Culture: Bernays delves into how cultural phenomena shape and are shaped by public perceptions.
- Political Control and Freedoms: The reader examines the delicate balance between societal manipulation and individual freedoms.
- Behavioural Economics: Insights into the economic motivations behind consumer choices and public behaviours are thoughtfully presented.
- Public Relations: The anthology showcases Bernays’ strategies and principles that laid the groundwork for modern public relations practices.
Why Readers Love It
Readers appreciate the clarity and depth of Bernays’ writing, which seamlessly blends theoretical concepts with practical application. His ability to dissect complex ideas makes this collection both accessible and thought-provoking. The historical context of his work enriches the reader's understanding of how public relations has evolved, making it a significant read for those interested in media, politics, and sociology.
Perfect For
- Students of communication and media studies.
- Professionals in public relations and marketing.
- Anyone interested in the interplay between culture and consumerism.
"The Edward Bernays Reader" is an essential work that invites reflection on the power of persuasion in our modern world.
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 296
Publisher: Ig Publishing
ISBN: 9781632462046
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