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The Martech Handbook
By Darrell Alfonso
€29,95
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international shipments. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international shipments. Read the full policy.
Description
The Martech Handbook by Darrell Alfonso is an essential resource for modern marketers navigating the intricate landscape of marketing technology. This comprehensive guide delves into the rapidly evolving field of martech, offering readers a strategic framework to harness these tools effectively.
The Story
Throughout the chapters, Alfonso articulates the significance of aligning marketing strategy with technology. The narrative is woven with real-world examples and insightful case studies that illustrate how businesses have successfully integrated martech into their operations. By dissecting common challenges and providing practical solutions, the book empowers marketers to make informed decisions and drive innovation within their organisations.
Why Readers Love It
- Clarity and Accessibility: Alfonso's writing style is engaging and straightforward, making complex concepts easily digestible.
- Practical Insights: The book is rich with actionable strategies and frameworks that can be applied immediately.
- Comprehensive Coverage: From data analytics to customer engagement, each aspect of martech is explored in detail.
Perfect For
This book is ideal for marketing professionals, business strategists, and innovators eager to understand the intersection of technology and marketing. Whether you are a seasoned marketer or new to the field, The Martech Handbook provides valuable insights that can enhance your approach to sales and marketing management.
Discover how to leverage technology to transform your marketing strategy and drive business success.
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 256
Publisher: Kogan Page
ISBN: 9781398606449
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