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Mixed Signals
By Uri Gneezy
€15,95
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international shipments. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international shipments. Read the full policy.
Description
In Mixed Signals, Uri Gneezy explores the intricate dynamics of human behaviour and decision-making through the lens of behavioural economics and social psychology. This compelling work delves into how conflicting signals impact our choices, both individually and collectively, revealing the often-hidden influences that shape our actions.
The Story
Gneezy presents a series of engaging real-world examples and research findings that illustrate the complexity of communication and its implications on management and societal interactions. By dissecting scenarios where mixed signals arise, he sheds light on the cognitive biases and emotional responses that guide our decisions. The narrative flows seamlessly, blending empirical data with relatable anecdotes that keep readers captivated.
Why Readers Love It
- Insightful exploration of the psychological underpinnings of decision-making.
- Practical applications of concepts in both personal and professional contexts.
- Accessible writing style that makes complex theories easy to understand.
- Provocative questions that encourage readers to reflect on their own choices.
Perfect For
This book is ideal for anyone interested in the intersection of psychology and economics, including students, professionals in management, and those curious about the behavioural patterns that govern social interactions. Readers of Gneezy's previous works, such as The Why Axis, will also appreciate his engaging approach to unveiling the nuances of human behaviour.
Mixed Signals is a thought-provoking journey that not only informs but challenges our understanding of how we communicate and decide.
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 320
Publisher: Yale University Press
ISBN: 9780300276749
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