The Behaviour Change Wheel

The Behaviour Change Wheel is a pivotal exploration of the mechanisms behind behaviour change, expertly crafted by Dr. Lou Atkins, Prof. Susan Michie, and Prof. Robert West. This insightful work presents a comprehensive framework that has been designed to facilitate the understanding and application of behaviour change theories in various fields, including psychology, public health, and education.

The Story

At its core, the book introduces the Behaviour Change Wheel (BCW), a systematic approach that integrates several influential psychological theories. The authors elucidate the components of the BCW, detailing how it can be utilised to design effective interventions aimed at modifying behaviours. Through a blend of theoretical insight and practical application, the narrative invites readers to engage with the complexities of human behaviour.

Why Readers Love It

• Comprehensive Framework: Readers appreciate the structured approach that the BCW offers, making it easier to grasp the intricacies of behaviour change.
• Evidence-Based: The authors draw on extensive research, providing a solid foundation for the principles discussed.
• Practical Applications: The book is rich with examples and case studies that illustrate the real-world impact of the BCW.

Perfect For

This book is ideal for academics, practitioners, and students interested in psychology, behaviourism, and public health. Its accessible style makes it suitable for both seasoned professionals and those new to the subject. Additionally, readers who enjoyed other works by the authors, such as Behaviour Change: The Psychology of Health and Illness, will find this book equally enlightening.

“A must-read for anyone looking to understand the dynamics of behaviour change in a structured manner.”