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The Transparency Sale
By Todd Caponi
122,00 kr
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
The Transparency Sale by Todd Caponi delves into the transformative power of honesty in the sales process. This insightful guide challenges traditional sales techniques by advocating for a more transparent approach, where authenticity and integrity take centre stage. Caponi argues that embracing transparency not only builds trust but also enhances overall sales effectiveness.
The Story
Caponi draws on extensive research and real-world examples to illustrate how transparency can reshape the buyer-seller relationship. He explores the psychology behind consumer decisions and reveals how sales professionals can leverage openness to foster deeper connections with their clients. By incorporating practical tips and strategies, the book serves as both a theoretical and actionable resource.
Why Readers Love It
- Engaging writing style that makes complex concepts accessible.
- Real-life anecdotes that resonate with both novice and seasoned salespeople.
- Insightful analysis of the changing landscape of sales and marketing.
“A must-read for anyone looking to elevate their sales strategy through authenticity.”
Perfect For
This book is ideal for sales professionals, entrepreneurs, and marketers who seek to refine their approach and build lasting relationships with customers. It is also a valuable resource for anyone interested in understanding the dynamics of trust and transparency in business interactions.
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 201
Publisher: Ideapress Publishing
ISBN: 9781646870226
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