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The Art of Business Wars delves into the intricate world of business competition, exploring the strategic battles that shape industries and define corporate giants. Authored by the insightful team at Business Wars, led by David Brown, this compelling narrative brings to life the fierce rivalries that have marked the landscape of international business.
Through a series of gripping case studies, the book highlights iconic clashes such as Coca-Cola versus Pepsi, Apple against Microsoft, and many others. Each chapter unpacks the creative strategies, marketing genius, and sometimes ruthless tactics employed by these titans, revealing the motivations behind their decisions and the stakes involved in their quests for dominance.
This book is ideal for entrepreneurs, business students, and anyone interested in the dynamics of competition. Readers who enjoyed Business Wars: The Podcast will find a deeper exploration of the themes discussed, as well as new insights into how battles shape the future of business.
“A fascinating exploration of the strategies and rivalries that drive global business.”
Format: Paperback / softback
Dimensions: × ×
Pages: 368
Publisher: Hodder & Stoughton
ISBN: 9781529307047
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