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Delve into the intricacies of the business world with the Cambridge International AS & A Level Business Coursebook with Digital Access (2 Years). Authored by the esteemed Alastair Farquharson and Peter Stimpson, this comprehensive resource is designed to equip students with essential knowledge and analytical skills in business studies and economics.
This coursebook provides a structured approach to understanding the principles of business, from the basics of management to the complexities of global trade. Each chapter is thoughtfully crafted to engage students with real-world examples, interactive activities, and case studies that illustrate the relevance of theoretical concepts in practical scenarios. The inclusion of digital access enriches the learning experience, offering supplementary resources that enhance comprehension and retention.
This coursebook is ideal for students preparing for international curricula and examinations, making it a valuable addition to their academic journey. It serves as an excellent foundation for those pursuing further studies in business and economics, while also appealing to educators seeking a reliable teaching resource.
Whether you are embarking on your business studies or seeking to deepen your understanding, this coursebook stands as a pivotal tool in navigating the evolving landscape of global commerce.
Format: Multiple-component retail product
Dimensions: × ×
Pages: 670
Publisher: Cambridge University Press
ISBN: 9781108921220
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