Confidence Culture

Confidence Culture by Rosalind Gill and Shani Orgad delves into the complex interplay between confidence and cultural narratives surrounding gender. Through a rigorous examination of media representations and societal expectations, the authors argue that confidence has become a cultural imperative, particularly for women and girls.

The Story

The book explores how confidence is not merely a personal attribute but a socially constructed ideal that is deeply embedded in contemporary culture. Gill and Orgad interrogate the ways in which media, advertising, and self-help discourse promote a narrow definition of confidence that often excludes diverse experiences and identities. They reveal how these narratives shape behaviours and perceptions, influencing women's roles in both public and private spheres.

Why Readers Love It

• Engaging and thought-provoking analysis of gender and media.
• Intersects sociology and gender studies, making it relevant for a wide audience.
• Brings forth critical questions about empowerment and self-representation.

Perfect For

This book is ideal for scholars and students in media studies, gender studies, and sociology. It also resonates with readers interested in contemporary debates on feminism and cultural criticism. Those who appreciated Gill's previous works, such as Gender and the Media, will find this exploration both familiar and enlightening.

“An essential read for understanding the nuances of confidence in today's society.”