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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
By Clayton M. Christensen; Theodore Levitt; Philip Kotler; Harvard Business Review; Fred Reichheld
CHF 19.00
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
In the ever-evolving landscape of business, understanding the nuances of strategic marketing is vital for success. HBR's 10 Must Reads on Strategic Marketing compiles a selection of essential readings that delve into the principles and practices that define effective marketing strategies.
The Story
This collection features seminal articles from renowned thought leaders including Clayton M. Christensen, Theodore Levitt, and Philip Kotler. The featured article, Marketing Myopia by Levitt, challenges conventional thinking and urges marketers to focus on customer needs rather than just products. This critical perspective is complemented by insights on brand loyalty, customer engagement, and the strategic alignment of marketing goals.
Why Readers Love It
- Comprehensive Insights: Each article provides a deep dive into vital marketing concepts, making complex ideas accessible.
- Timeless Relevance: The themes explored remain applicable across various industries and market conditions.
- Diverse Perspectives: The contributions from multiple authors enrich the reader's understanding and approach to marketing.
Perfect For
This book is ideal for marketing professionals, business students, and anyone interested in enhancing their strategic thinking. It serves as a valuable resource for those looking to navigate the complexities of consumer behaviour and market dynamics, making it a must-read for aspiring leaders in the field.
Specifications
Format: Paperback / softback
Dimensions: × ×
Publisher: Harvard Business School Publishing
ISBN: 9781422189887
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