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The Choice Factory
By Richard Shotton
CHF 17.00
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
In The Choice Factory, Richard Shotton delves into the fascinating world of behavioural science, exploring how our choices are influenced by a myriad of factors, often beyond our conscious awareness. This compelling work merges insights from psychology, economics, and marketing, presenting a thorough examination of human behaviour and decision-making processes.
The Story
Shotton meticulously unpacks a series of experiments and case studies, illustrating how small changes in context can lead to significant shifts in behaviour. By weaving together anecdotes and empirical research, he provides readers with a comprehensive understanding of the underlying principles of behavioural economics. Each chapter is rich with examples that reveal the subtle forces shaping our decisions, whether in consumer behaviour or everyday life.
Why Readers Love It
- Insightful exploration of behavioural theory and its practical applications.
- Engaging writing style that makes complex concepts accessible.
- Richly illustrated with real-world examples and experiments.
“A must-read for anyone looking to understand the psychology of choice and its implications.”
Perfect For
This book is ideal for students and professionals in marketing, psychology, and economics, as well as anyone with a keen interest in understanding the intricacies of decision-making. Readers who appreciated Shotton’s previous works, such as Behavioral Economics: A Very Short Introduction, will find The Choice Factory equally enlightening and thought-provoking.
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 220
Publisher: Harriman House
ISBN: 9780857196095
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