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The Age of Manipulation
By Key, Wilson Bryan
CHF 18.00
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
The Age of Manipulation by Wilson Bryan Key delves into the intricate interplay between media, advertising, and public perception. This insightful exploration unveils the subtle yet powerful techniques employed by advertisers to shape societal beliefs and behaviours, effectively manipulating our desires and choices.
The Story
Through a critical lens, Key examines the pervasive influence of advertising in modern culture, dissecting how imagery and language are crafted to evoke emotional responses. He presents compelling case studies and examples, illustrating the often-unnoticed tactics that saturate our daily lives. The narrative is not merely a critique but also an invitation to recognise and question the messages we consume.
Why Readers Love It
- Thought-Provoking Insights: Readers appreciate Key's ability to uncover the layers of manipulation that surround us, prompting deeper reflection on personal consumption habits.
- Engaging Writing Style: With a blend of academic rigour and accessible prose, Key makes complex concepts understandable without sacrificing depth.
- Relevant Themes: The themes explored resonate in today’s digital landscape, where media saturation is at an all-time high, making the book a timeless read.
Perfect For
This book is ideal for students and enthusiasts of media studies, advertising professionals, and anyone curious about the psychological underpinnings of consumer behaviour. It complements Key's other works, such as Media Sexploitation and The Cloning of the American Mind, offering a broader context to his critiques of media influence.
“An essential read for anyone seeking to understand the mechanics of persuasion in our media-saturated world.”
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 348
Publisher: University Press of America
ISBN: 9780819186539
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