Collision Course

Collision Course delves into the intricate web of business rivalry and innovation, chronicling the rise and tumultuous journey of two automotive giants: Toyota and General Motors. Authors Hans Greimel and William Sposato expertly weave a narrative that explores not just the corporate strategies but also the cultural undercurrents that shaped these industry titans.

The Story

Set against the backdrop of the global automotive revolution, this compelling account juxtaposes the contrasting philosophies of Toyota's lean manufacturing and GM's traditional production methods. As economic pressures mount, the authors reveal how these companies navigate challenges, pushing boundaries and redefining success in the vehicle manufacturing landscape.

Why Readers Love It

• In-depth analysis of corporate strategies and their impact on the industry.
• Richly detailed historical context that enhances understanding of the automotive sector.
• Engaging storytelling that makes complex business concepts accessible.

“Collision Course is a masterclass in corporate history that not only informs but captivates.”

Perfect For

This book is ideal for readers interested in the intersections of business, technology, and history. Whether you are a student of business, an automotive enthusiast, or someone fascinated by corporate dynamics, Collision Course offers valuable insights. Fans of Greimel and Sposato’s previous works will find familiar depth and clarity in this exploration of two automotive powerhouses.