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The Advertising Concept Book
By Pete Barry
£25.00
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
Delve into the exhilarating world of advertising with The Advertising Concept Book by Pete Barry, an essential guide for aspiring creatives and seasoned professionals alike. This insightful book presents a comprehensive exploration of the advertising concept process, offering a blend of theory and practical application that resonates with its readers.
The Story
Pete Barry takes you on a journey through the intricate layers of developing compelling advertising concepts. Each chapter unfolds a new aspect of the creative process, from initial brainstorming to the final execution. With a focus on real-world examples and case studies, Barry illustrates how successful campaigns are born from innovative thinking and strategic planning.
Why Readers Love It
- Practical Guidance: The book is filled with actionable insights and exercises that encourage readers to think creatively.
- Engaging Style: Barry's conversational tone makes complex concepts accessible, appealing to both novices and experienced advertisers.
- Inspiration from Real Campaigns: Readers gain a deeper understanding of what makes an advertisement effective through detailed analysis of iconic campaigns.
Perfect For
This book is ideal for students of advertising, marketing professionals seeking to refresh their skills, and anyone interested in the art of persuasion. Whether you are embarking on a career in advertising or simply wish to understand the mechanics behind compelling ads, The Advertising Concept Book is a valuable addition to your library.
"A must-read for anyone serious about understanding the creative process in advertising."
Specifications
Format: Hardback
Dimensions: × ×
Pages: 320
Publisher: Thames & Hudson
ISBN: 9780500518984
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