Influence, New and Expanded UK

In the newly expanded edition of Influence, Robert B. Cialdini, PhD, delves deeper into the principles of persuasion that govern human behaviour. This seminal work, first published over three decades ago, remains a cornerstone in understanding the psychology behind influence and compliance. Cialdini's insights are not only timeless but also increasingly relevant in today's complex social landscape.

The Story

Cialdini intertwines rigorous research with compelling anecdotes, illustrating how the six principles of influence—reciprocity, commitment, social proof, authority, liking, and scarcity—are employed in everyday interactions. Through engaging narratives, readers are invited to explore how these principles can be harnessed for ethical persuasion in both personal and professional contexts.

Why Readers Love It

• Accessible Writing Style: Cialdini's clear and engaging prose makes complex theories relatable.
• Practical Applications: The book offers actionable strategies that can be applied across various domains, from marketing to personal relationships.
• Research-Backed Insights: The author’s academic credibility is evident, as he combines extensive research with real-world examples.

Perfect For

This book is ideal for professionals in management, marketing, and leadership roles, as well as anyone interested in mastering the art of persuasion. Additionally, readers who appreciated Cialdini’s previous works, such as Pre-Suasion, will find this expanded edition a valuable addition to their library.

“Cialdini's work is essential for anyone looking to understand the dynamics of influence in our lives.”