{"product_id":"9781599185057","title":"80\/20 Sales and Marketing","description":"\u003cp\u003eIn \u003cstrong\u003e80\/20 Sales and Marketing\u003c\/strong\u003e, Perry Marshall uncovers the transformative power of the Pareto Principle in the realms of sales and marketing. This insightful book delves into the idea that 80% of your results come from just 20% of your efforts, offering a fresh perspective on how to optimise your strategies and achieve extraordinary outcomes.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eMarshall takes readers on a journey through the intricacies of modern sales and marketing, illustrating how to identify the crucial elements that drive success. With a blend of real-world examples and practical advice, he helps you focus on what truly matters, enabling you to streamline your approach and maximise your impact.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eClear Framework:\u003c\/strong\u003e The book provides a straightforward blueprint for applying the 80\/20 rule to various aspects of business.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eActionable Insights:\u003c\/strong\u003e Readers appreciate the practical, no-nonsense strategies that can be implemented immediately.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Style:\u003c\/strong\u003e Marshall's engaging writing style makes complex concepts accessible and relatable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for entrepreneurs, marketers, and anyone looking to refine their sales techniques. Whether you’re a seasoned professional or just starting out, \u003cstrong\u003e80\/20 Sales and Marketing\u003c\/strong\u003e offers valuable lessons that resonate across all levels of experience. For those intrigued by Marshall’s insights, his other works, such as \u003cstrong\u003eUltimate Guide to Google Ads\u003c\/strong\u003e, provide further exploration into effective marketing strategies.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003eDiscover how focusing on the vital few can lead to unparalleled success in your sales and marketing efforts.\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":56228704878924,"sku":"9781599185057","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781599185057_bd96fe93-0700-4bea-b445-37981ad6abb3.webp?v=1765657913","url":"https:\/\/foxandfablebooksellers.com\/fr\/products\/9781599185057","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}