{"product_id":"9781510478497","title":"CCEA AS Unit 2 Business Studies Student Guide 2: Growing the business","description":"\u003cp\u003e\u003cstrong\u003eCCEA AS Unit 2 Business Studies Student Guide 2: Growing the business\u003c\/strong\u003e is a comprehensive resource designed to support students as they navigate the complexities of business growth in a contemporary context. This guide, authored by David McAree and John McLaughlin, delves into the essential strategies and considerations necessary for expanding a business effectively.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThrough clear explanations and practical examples, this student guide explores the critical components of business growth, including market research, financial management, and effective marketing strategies. Each chapter is structured to build on the previous one, ensuring a cohesive understanding of how businesses can scale operations and increase profitability.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eEngaging content that simplifies complex concepts.\u003c\/li\u003e\n    \u003cli\u003eReal-world case studies that illustrate successful business growth.\u003c\/li\u003e\n    \u003cli\u003ePractical exercises and tips that enhance learning and application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe authors’ approachable writing style makes even the most challenging topics accessible, fostering a deeper understanding of business studies while preparing students for their examinations.\u003c\/p\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis guide is ideal for students pursuing A and AS Level Business Studies in England and Wales. It serves as a valuable supplement to the main curriculum, providing insights that are not only relevant to academic success but also applicable in real-world business scenarios. For those who enjoyed \u003cstrong\u003eCCEA AS Unit 1 Business Studies Student Guide\u003c\/strong\u003e, this second unit continues to build on the foundational knowledge necessary for aspiring business leaders.\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":56258330231116,"sku":"9781510478497","price":10.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781510478497_6c088e16-278c-4edf-b043-e9cd08e260c0.webp?v=1765946164","url":"https:\/\/foxandfablebooksellers.com\/fr\/products\/9781510478497","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}