{"product_id":"9781913019358","title":"Transport For Humans","description":"\u003cp\u003eIn \u003cstrong\u003eTransport For Humans\u003c\/strong\u003e, authors Pete Dyson and Rory Sutherland embark on an enlightening journey through the complexities of transport systems and their profound impact on human behaviour. This thought-provoking exploration challenges conventional wisdom about transportation, urging readers to consider not just the mechanics of travel, but also the psychological and social dimensions that shape how we move.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThe narrative weaves together insightful anecdotes, empirical research, and innovative ideas, presenting a compelling case for rethinking our approach to transport planning and policy. Dyson and Sutherland argue that successful transport solutions must prioritise the needs and experiences of people, rather than merely focusing on efficiency or technological advancement. Through engaging examples and a touch of wit, the authors illustrate how our transport networks can be transformed to better serve society.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eEngaging prose that combines humour with serious analysis.\u003c\/li\u003e\n    \u003cli\u003eRichly illustrated with real-world examples and case studies.\u003c\/li\u003e\n    \u003cli\u003eProvokes critical thinking about the future of urban mobility.\u003c\/li\u003e\n    \u003cli\u003eOffers fresh perspectives that resonate with both transport professionals and casual readers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for anyone with an interest in transport planning, urban development, and the intersection of technology and society. It will resonate with readers of related works such as \u003cstrong\u003eAlchemy\u003c\/strong\u003e and \u003cstrong\u003eOgilvy on Advertising\u003c\/strong\u003e, both by Rory Sutherland, providing a deeper understanding of how our environments shape our behaviours.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \u003cp\u003e\"A must-read for those who believe that transport is about more than just getting from A to B.\"\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"London Publishing Partnership","offers":[{"title":"Default Title","offer_id":56246064709964,"sku":"9781913019358","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781913019358_6220f87f-5f51-4342-841e-cf495508a003.webp?v=1765826180","url":"https:\/\/foxandfablebooksellers.com\/fr-eu\/products\/9781913019358","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}