{"product_id":"9781632462046","title":"The Edward Bernays Reader","description":"\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003e\"The Edward Bernays Reader\" is a compelling anthology that encapsulates the pioneering thoughts and writings of Edward Bernays, often heralded as the father of public relations. This collection presents a rich tapestry of Bernays' groundbreaking ideas, exploring the intricate relationship between popular culture, political control, and the psychology of consumer behaviour. Through his essays and reflections, readers are invited to navigate the complexities of persuading and influencing public opinion, revealing the profound impact of media and communication on society.\u003c\/p\u003e\n\n\u003ch3\u003eThemes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePopular Culture:\u003c\/strong\u003e Bernays delves into how cultural phenomena shape and are shaped by public perceptions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePolitical Control and Freedoms:\u003c\/strong\u003e The reader examines the delicate balance between societal manipulation and individual freedoms.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBehavioural Economics:\u003c\/strong\u003e Insights into the economic motivations behind consumer choices and public behaviours are thoughtfully presented.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePublic Relations:\u003c\/strong\u003e The anthology showcases Bernays’ strategies and principles that laid the groundwork for modern public relations practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cp\u003eReaders appreciate the clarity and depth of Bernays’ writing, which seamlessly blends theoretical concepts with practical application. His ability to dissect complex ideas makes this collection both accessible and thought-provoking. The historical context of his work enriches the reader's understanding of how public relations has evolved, making it a significant read for those interested in media, politics, and sociology.\u003c\/p\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStudents of communication and media studies.\u003c\/li\u003e\n  \u003cli\u003eProfessionals in public relations and marketing.\u003c\/li\u003e\n  \u003cli\u003eAnyone interested in the interplay between culture and consumerism.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"The Edward Bernays Reader\" is an essential work that invites reflection on the power of persuasion in our modern world.\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Ig Publishing","offers":[{"title":"Default Title","offer_id":56237322928460,"sku":"9781632462046","price":21.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781632462046_b3a85dc0-45a3-4f65-bf16-6a8df80cf08f.webp?v=1765764315","url":"https:\/\/foxandfablebooksellers.com\/fr-eu\/products\/9781632462046","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}