Subscribe and get 10% off!
Be the first to know about new collections and special offers.
Skip to product information
Collision Course
By Hans Greimel; William Sposato
279.00 kr
Our Price Match Guarantee
We match UK retailers.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
Collision Course delves into the intricate web of business rivalry and innovation, chronicling the rise and tumultuous journey of two automotive giants: Toyota and General Motors. Authors Hans Greimel and William Sposato expertly weave a narrative that explores not just the corporate strategies but also the cultural undercurrents that shaped these industry titans.
The Story
Set against the backdrop of the global automotive revolution, this compelling account juxtaposes the contrasting philosophies of Toyota's lean manufacturing and GM's traditional production methods. As economic pressures mount, the authors reveal how these companies navigate challenges, pushing boundaries and redefining success in the vehicle manufacturing landscape.
Why Readers Love It
- In-depth analysis of corporate strategies and their impact on the industry.
- Richly detailed historical context that enhances understanding of the automotive sector.
- Engaging storytelling that makes complex business concepts accessible.
“Collision Course is a masterclass in corporate history that not only informs but captivates.”
Perfect For
This book is ideal for readers interested in the intersections of business, technology, and history. Whether you are a student of business, an automotive enthusiast, or someone fascinated by corporate dynamics, Collision Course offers valuable insights. Fans of Greimel and Sposato’s previous works will find familiar depth and clarity in this exploration of two automotive powerhouses.
Specifications
Format: Hardback
Dimensions: × ×
Pages: 256
Publisher: Harvard Business School Publishing
ISBN: 9781647820473
You may also like:
Frequently Asked Questions
What's your return policy?
Yes, we provide free returns on eligible orders; read more here. If your books arrive damaged or incorrect, please contact us within 14 days of receipt for a replacement or refund.
When will I get my order?
We will work quickly to ship your order as soon as possible. Orders are usually dispatched within 1-2 working days and UK delivery typically takes 2–4 working days.
How much does shipping cost?
Standard shipping is £2.99 and free for all orders above £35.
Are your books new? How are they so cheap?
Yes - all of our books are brand new, direct from UK publishers and distributors.
By sourcing directly in bulk from publishers and distributors, we can pass significant savings on to you!