{"product_id":"9781398606487","title":"Using Behavioral Science in Marketing","description":"\u003cp\u003eIn \u003cstrong\u003eUsing Behavioral Science in Marketing\u003c\/strong\u003e, Nancy Harhut delves into the fascinating intersection of psychology and marketing, offering an insightful exploration of how understanding human behaviour can drive effective marketing strategies. This comprehensive guide presents a rich tapestry of concepts drawn from behavioural economics, illustrating how subtle shifts in messaging can lead to significant changes in consumer behaviour.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eHarhut embarks on a journey through various psychological principles, demonstrating their application in real-world marketing scenarios. Each chapter is thoughtfully crafted, blending theoretical insights with practical case studies that showcase the efficacy of behavioural science in action. Readers will discover how to leverage cognitive biases, decision-making processes, and emotional triggers to create compelling marketing campaigns.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eEngaging anecdotes and relatable examples make complex theories accessible.\u003c\/li\u003e\n    \u003cli\u003eActionable strategies empower marketers to implement behavioural insights immediately.\u003c\/li\u003e\n    \u003cli\u003eThe book encourages a fresh perspective on traditional marketing practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHarhut’s clear, conversational writing style invites readers to think critically about their marketing approaches, promoting a deeper understanding of consumer motivations.\u003c\/p\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for marketing professionals, business owners, and students eager to enhance their understanding of consumer behaviour. Those interested in behavioural economics will find a wealth of knowledge applicable across various sectors. Additionally, readers of Harhut's previous works will appreciate her continued exploration of the psychological dimensions of marketing.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":56256113115468,"sku":"9781398606487","price":387.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781398606487_b5ab2935-7ba5-4afa-b845-f186e03183ca.webp?v=1765916888","url":"https:\/\/foxandfablebooksellers.com\/en-se\/products\/9781398606487","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}