{"product_id":"9780231159111","title":"Neurogastronomy","description":"\u003cp\u003eIn \u003cstrong\u003eNeurogastronomy\u003c\/strong\u003e, Gordon M. Shepherd delves into the fascinating intersection of neuroscience and culinary experiences. This enlightening work explores how our brains perceive flavour and the intricate ways in which taste, smell, and memory intertwine to create our gastronomic experiences. Shepherd, a renowned neuroscientist, presents complex scientific concepts with clarity, making them accessible to both lay readers and those with a keen interest in the science of food.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eShepherd takes readers on a journey through the neural pathways that contribute to our understanding of flavour. He examines how various sensory inputs shape our perceptions and preferences, revealing the profound impact of culture, environment, and individual biology on our eating habits. Through engaging anecdotes and rigorous research, he invites readers to reconsider the way they experience food, encouraging a deeper appreciation for the art and science of gastronomy.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eIlluminates the relationship between our senses and food enjoyment.\u003c\/li\u003e\n    \u003cli\u003eProvides insights into how memories influence taste and eating behaviour.\u003c\/li\u003e\n    \u003cli\u003eEncourages a scientific yet personal exploration of gastronomy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for anyone intrigued by the science behind their culinary experiences, from food enthusiasts to professionals in the culinary arts. Those who appreciated Shepherd's previous works, such as \u003cstrong\u003eThe Neurobiology of Taste\u003c\/strong\u003e, will find \u003cstrong\u003eNeurogastronomy\u003c\/strong\u003e a compelling continuation of his exploration into the brain’s role in shaping our perceptions.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e“A thought-provoking exploration of how our minds create the flavours we taste.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":56236567331148,"sku":"9780231159111","price":206.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780231159111_51d8831e-0d72-4be0-b7ed-207cfb63c062.webp?v=1765756321","url":"https:\/\/foxandfablebooksellers.com\/en-se\/products\/9780231159111","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}