{"product_id":"9781625274496","title":"Blue Ocean Strategy, Expanded Edition","description":"\u003cp\u003e\u003cstrong\u003eBlue Ocean Strategy, Expanded Edition\u003c\/strong\u003e is a transformative guide that reshapes the way organisations approach their competitive landscape. Authors Renee A. Mauborgne and W. Chan Kim present an innovative framework for creating uncontested market space, or \"blue oceans,\" as opposed to competing in saturated markets, or \"red oceans.\" This expanded edition offers additional insights, tools, and case studies, making it essential reading for businesses aiming to break free from the constraints of traditional competition.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eAt the heart of this work lies a compelling narrative that encourages leaders to rethink their strategies and to pursue new opportunities for growth. By leveraging value innovation, Mauborgne and Kim illustrate how companies can simultaneously achieve differentiation and low cost, enabling them to attract a broader customer base while avoiding fierce competition.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Framework:\u003c\/strong\u003e Readers appreciate the straightforward, actionable strategies that can be implemented across various industries.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRich Case Studies:\u003c\/strong\u003e The book is filled with real-world examples that showcase successful blue ocean strategies, enhancing its relevance and applicability.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Writing Style:\u003c\/strong\u003e The authors' clear and concise prose makes complex concepts accessible to a wide audience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for business leaders, entrepreneurs, and strategists seeking to innovate and thrive in today's fast-paced market. It is also a valuable resource for students of business strategy, complementing other influential texts such as \u003cstrong\u003eStrategic Management: Theory\u003c\/strong\u003e by the same authors. Embrace the insights of \u003cstrong\u003eBlue Ocean Strategy\u003c\/strong\u003e and discover how to navigate beyond competition.\u003c\/p\u003e","brand":"Harvard Business School Publishing","offers":[{"title":"Default Title","offer_id":56258225209676,"sku":"9781625274496","price":307.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781625274496_6c556244-eb2f-41f6-9694-73f26841eb5d.webp?v=1765939643","url":"https:\/\/foxandfablebooksellers.com\/en-no\/products\/9781625274496","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}