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Marketing
By Kenneth Le Meunier-FitzHugh
139,00 kr
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
In Marketing, Kenneth Le Meunier-FitzHugh delves into the intricate world of sales and marketing, offering readers a comprehensive overview that is both insightful and practical. This book serves as an essential guide for anyone looking to understand the complexities of market dynamics, advertising strategies, and consumer behaviour.
The Story
Le Meunier-FitzHugh presents a cohesive narrative that weaves together fundamental concepts with real-world applications. Through a series of detailed case studies, the author illustrates how effective marketing strategies can drive business success and enhance brand visibility. The text is enriched with a variety of examples, providing a solid foundation for both novices and seasoned professionals in the field.
Why Readers Love It
- Practical Insights: The book is filled with actionable insights that can be applied across various industries.
- Engaging Style: Le Meunier-FitzHugh's writing is approachable and engaging, making complex theories accessible.
- Comprehensive Coverage: It addresses key topics such as market research, advertising techniques, and the evolving landscape of digital marketing.
Perfect For
This book is ideal for students, marketing professionals, and entrepreneurs seeking to enhance their understanding of market principles. It complements other works by Le Meunier-FitzHugh, such as his explorations on consumer behaviour and strategic marketing, making it a valuable addition to any marketing library.
"An enlightening exploration of the marketing world, combining theory with practice in a manner that resonates with readers." - Academic Review
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 176
Publisher: Oxford University Press
ISBN: 9780198827337
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