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BTEC Nationals Business Student Book 2 + Activebook by Catherine Richards; Jenny Phillips; 9781292126258

BTEC Nationals Business Student Book 2 + Activebook

By Catherine Richards; Jenny Phillips

282,00 kr
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Description

Designed for aspiring business leaders and students, the BTEC Nationals Business Student Book 2 + Activebook serves as an essential resource for enhancing understanding of key business concepts. Authored by the experienced Catherine Richards and Jenny Phillips, this book provides a comprehensive exploration of various business principles integrated with contemporary examples that resonate with today’s learners.

The Story

Building on the foundation laid in the first volume, this second book delves deeper into the complexities of the business world. It covers critical topics such as marketing, finance, management, and the impact of globalisation on local businesses. The interactive Activebook feature brings the content to life, allowing students to engage with the material through multimedia resources and embedded assessments.

Why Readers Love It

  • Interactive Learning: The Activebook component enhances learning through engaging activities and real-world case studies.
  • Clear Structure: Topics are well-organised, making it easy for students to follow and comprehend complex ideas.
  • Real-World Application: The book includes contemporary examples that illustrate how theoretical concepts apply in today’s business environment.

Perfect For

This book is ideal for BTEC National students looking to deepen their business knowledge and skills. It is also a valuable tool for educators seeking to provide a well-rounded curriculum that prepares students for the challenges of the business world.

“A must-have resource for any business student.”
Specifications

Format: Multiple-component retail product
Dimensions: 220 mm × 275 mm × 10 mm
Publisher: Pearson
ISBN: 9781292126258

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