{"product_id":"9780198754992","title":"Behavioural Economics","description":"\u003cp\u003eDelve into the fascinating world of \u003cstrong\u003eBehavioural Economics\u003c\/strong\u003e, a comprehensive exploration of how psychological insights intersect with economic theory. Authored by Michelle, a distinguished Professor in Economics and Finance of the Built Environment at University College London, this book offers a nuanced perspective on the decision-making processes of individuals and institutions.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eIn this insightful text, Michelle examines the underlying motivations that drive economic behaviour, challenging traditional economic models that often assume rationality. Through a blend of theoretical frameworks and real-world applications, readers are invited to consider how cognitive biases, emotions, and social influences shape economic choices. The book navigates through topics such as consumer behaviour, market dynamics, and policy implications, providing a holistic view of the field.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEngaging Narrative:\u003c\/strong\u003e Michelle's writing style is accessible and thought-provoking, making complex concepts understandable.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRich Examples:\u003c\/strong\u003e The use of case studies and empirical research illustrates key points, allowing readers to connect theory with practice.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCritical Insights:\u003c\/strong\u003e The book encourages readers to reconsider their assumptions about economic behaviour, fostering critical thinking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for students, academics, and anyone interested in understanding the psychological factors that influence economic decisions. Whether you are new to the subject or seeking to deepen your knowledge, \u003cstrong\u003eBehavioural Economics\u003c\/strong\u003e serves as an essential resource. It complements other works by Michelle, expanding the dialogue on the intersection of economics and human behaviour.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n  \u003cp\u003e\"A must-read for those who wish to grasp the complexities of human decision-making in economic contexts.\"\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":56247996973388,"sku":"9780198754992","price":89.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780198754992_75b88046-71f3-431f-8467-65265f21d6f9.webp?v=1765839072","url":"https:\/\/foxandfablebooksellers.com\/en-dk\/products\/9780198754992","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}