{"product_id":"9780190340902","title":"Better Brand Health","description":"\u003cp\u003e\u003cstrong\u003eBetter Brand Health\u003c\/strong\u003e by Jenni Romaniuk dives deep into the intricacies of brand management, offering a fresh perspective on how to cultivate and sustain a thriving brand in today's competitive marketplace. The book synthesises extensive research with practical insights, making it an essential read for business leaders and marketers alike.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eRomaniuk presents a comprehensive framework for understanding brand health, emphasising the importance of brand equity and consumer perception. Through engaging case studies and real-world examples, the author illustrates how brands can leverage data-driven strategies to enhance their market position. The narrative unfolds with clarity, guiding readers through complex concepts with ease.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eInsightful analysis of brand dynamics and consumer behaviour.\u003c\/li\u003e\n    \u003cli\u003ePractical tools for measuring and improving brand health.\u003c\/li\u003e\n    \u003cli\u003eExpertise grounded in rigorous research and empirical data.\u003c\/li\u003e\n    \u003cli\u003eAccessible writing style that appeals to both novices and seasoned professionals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for marketing professionals, business strategists, and anyone interested in enhancing their understanding of brand innovation and management. It is particularly beneficial for those who have read Romaniuk's previous works, such as \u003cstrong\u003eBuilding Brand Equity\u003c\/strong\u003e, as the concepts in \u003cstrong\u003eBetter Brand Health\u003c\/strong\u003e build upon her earlier ideas and expand the discussion into new territories.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \u003cp\u003e\"A must-read for anyone wanting to demystify the complexities of brand health.\" – Industry Expert\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":56250148553036,"sku":"9780190340902","price":186.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780190340902_277fd234-4806-4f7f-98ad-787b4a143ff4.webp?v=1765855532","url":"https:\/\/foxandfablebooksellers.com\/en-dk\/products\/9780190340902","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}