{"product_id":"9781529307047","title":"The Art of Business Wars","description":"\u003cp\u003e\u003cstrong\u003eThe Art of Business Wars\u003c\/strong\u003e delves into the intricate world of business competition, exploring the strategic battles that shape industries and define corporate giants. Authored by the insightful team at Business Wars, led by David Brown, this compelling narrative brings to life the fierce rivalries that have marked the landscape of international business.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThrough a series of gripping case studies, the book highlights iconic clashes such as Coca-Cola versus Pepsi, Apple against Microsoft, and many others. Each chapter unpacks the creative strategies, marketing genius, and sometimes ruthless tactics employed by these titans, revealing the motivations behind their decisions and the stakes involved in their quests for dominance.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eEngaging storytelling that reads like a thriller, making complex business strategies accessible.\u003c\/li\u003e\n    \u003cli\u003eRichly detailed analyses that provide a deeper understanding of the competitive landscape.\u003c\/li\u003e\n    \u003cli\u003eInsightful lessons that resonate beyond the corporate world, applicable to everyday decision-making.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for entrepreneurs, business students, and anyone interested in the dynamics of competition. Readers who enjoyed \u003cstrong\u003eBusiness Wars: The Podcast\u003c\/strong\u003e will find a deeper exploration of the themes discussed, as well as new insights into how battles shape the future of business. \u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e“A fascinating exploration of the strategies and rivalries that drive global business.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":56258268234060,"sku":"9781529307047","price":15.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781529307047_484bc107-1548-4f68-abab-9c5dde48e05f.webp?v=1765942292","url":"https:\/\/foxandfablebooksellers.com\/en-ch\/products\/9781529307047","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}