{"product_id":"9780241370148","title":"This is Marketing","description":"\u003cp\u003eIn \u003cstrong\u003eThis is Marketing\u003c\/strong\u003e, Seth Godin invites readers to reconsider their approach to marketing, challenging conventional wisdom and exploring the profound impact of storytelling in business. With a blend of insightful anecdotes and practical advice, Godin emphasises the importance of empathy and connection in reaching your audience.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThis book is not just about selling products; it’s about making a difference. Godin argues that true marketing is about understanding the needs and desires of the community you serve. He encourages readers to identify their \"tribe\" and communicate authentically with them, building trust and loyalty in the process. Through this narrative, Godin articulates how businesses can thrive by focusing on creating value rather than merely pushing sales.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eGodin's engaging writing style makes complex concepts accessible.\u003c\/li\u003e\n    \u003cli\u003ePractical strategies that can be applied immediately to any marketing endeavour.\u003c\/li\u003e\n    \u003cli\u003eInspiration to think differently about how to engage with customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for entrepreneurs, marketers, and anyone interested in the art of persuasion. Whether you’re a seasoned professional or just starting out, \u003cstrong\u003eThis is Marketing\u003c\/strong\u003e offers valuable insights that can transform your perspective on what it means to market effectively. Fans of Godin’s previous works, such as \u003cstrong\u003eTribes\u003c\/strong\u003e and \u003cstrong\u003ePermission Marketing\u003c\/strong\u003e, will find familiar themes woven throughout, making it a compelling addition to his oeuvre.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e\"Marketing is no longer about the stuff you make, but about the stories you tell.\" – Seth Godin\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":56247715496268,"sku":"9780241370148","price":19.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780241370148_1b0aa87b-9513-4d9b-93fa-ade667ba04c5.webp?v=1765836727","url":"https:\/\/foxandfablebooksellers.com\/en-ch\/products\/9780241370148","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}