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Better Brand Health
By Jenni Romaniuk
CHF 23.00
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Not applicable to international orders. Read the full policy.
Description
Better Brand Health by Jenni Romaniuk dives deep into the intricacies of brand management, offering a fresh perspective on how to cultivate and sustain a thriving brand in today's competitive marketplace. The book synthesises extensive research with practical insights, making it an essential read for business leaders and marketers alike.
The Story
Romaniuk presents a comprehensive framework for understanding brand health, emphasising the importance of brand equity and consumer perception. Through engaging case studies and real-world examples, the author illustrates how brands can leverage data-driven strategies to enhance their market position. The narrative unfolds with clarity, guiding readers through complex concepts with ease.
Why Readers Love It
- Insightful analysis of brand dynamics and consumer behaviour.
- Practical tools for measuring and improving brand health.
- Expertise grounded in rigorous research and empirical data.
- Accessible writing style that appeals to both novices and seasoned professionals.
Perfect For
This book is ideal for marketing professionals, business strategists, and anyone interested in enhancing their understanding of brand innovation and management. It is particularly beneficial for those who have read Romaniuk's previous works, such as Building Brand Equity, as the concepts in Better Brand Health build upon her earlier ideas and expand the discussion into new territories.
"A must-read for anyone wanting to demystify the complexities of brand health." – Industry Expert
Specifications
Format: Hardback
Dimensions: × ×
Pages: 256
Publisher: Oxford University Press
ISBN: 9780190340902
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