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My Life in Advertising and Scientific Advertising
By Claude Hopkins
£12.99
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If you find the same book(s) cheaper (new, in stock, like-for-like including delivery), we’ll match it. Read the full policy.
Description
In My Life in Advertising and Scientific Advertising, Claude Hopkins invites readers into the transformative world of early 20th-century advertising. Renowned for his pioneering techniques, Hopkins shares personal anecdotes and professional insights that shaped modern marketing practices. This compelling narrative not only chronicles his career but also illustrates the evolution of advertising as a science.
The Story
Hopkins' journey begins with his modest beginnings, detailing how he rose to prominence in an industry that was still finding its footing. Through a series of engaging stories, he reveals the strategies that led to successful campaigns, emphasising the importance of understanding consumer behaviour. Each chapter is peppered with practical examples and lessons learned, making it a rich resource for anyone interested in the art of persuasion.
Why Readers Love It
- Insightful Reflections: Readers appreciate Hopkins' candid reflections on failures and successes, providing a realistic view of the advertising landscape.
- Practical Wisdom: The book is filled with timeless principles that remain relevant, making it a go-to guide for marketers and entrepreneurs alike.
- Anecdotal Richness: His storytelling captivates, drawing readers into the vibrant history of advertising.
Perfect For
This book is an essential read for those in the fields of advertising, marketing, or business, as well as anyone curious about the interplay between creativity and commerce. Fans of Hopkins may also enjoy Scientific Advertising, which further elaborates on his innovative ideas and techniques.
"Hopkins' mastery lies in his ability to transform the mundane into the extraordinary, making his experiences both relatable and inspiring." - A Reader's Reflection
Specifications
Format: Paperback / softback
Dimensions: × ×
Pages: 336
Publisher: NTC Publishing Group,U.S.
ISBN: 9780844231013
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