{"product_id":"9780745650265","title":"What is Media Archaeology?","description":"\u003cp\u003eIn \u003cstrong\u003eWhat is Media Archaeology?\u003c\/strong\u003e, Jussi Parikka offers a thought-provoking exploration of the intersections between media, technology, and cultural history. This seminal work invites readers to delve into the depths of media studies, challenging conventional understandings and encouraging a re-examination of the past's relationship with contemporary media practices.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eParikka deftly navigates the theoretical landscape of media archaeology, drawing upon a plethora of historical examples to illustrate how media technologies shape and are shaped by cultural contexts. The book posits that by examining the forgotten and neglected media forms of the past, we can uncover new insights into the evolution of communication and the impact of technology on society.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Analysis:\u003c\/strong\u003e Parikka's writing is both accessible and intellectually stimulating, making complex ideas digestible for a broad audience.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInterdisciplinary Approach:\u003c\/strong\u003e The book seamlessly integrates concepts from history, philosophy, and media studies, appealing to scholars and enthusiasts alike.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRich in Examples:\u003c\/strong\u003e From early cinema to digital media, the abundance of case studies provides a vivid backdrop to the theoretical discussions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for students and professionals in media studies, cultural theory, and digital humanities, as well as anyone intrigued by the historical dimensions of technology. Readers who appreciated Parikka's other works, such as \u003cstrong\u003eInsect Media\u003c\/strong\u003e and \u003cstrong\u003eMedianatures\u003c\/strong\u003e, will find this book a significant addition to their understanding of media's past and its implications for the future.\u003c\/p\u003e \n\n\u003cblockquote\u003e“An essential read for anyone interested in the unseen forces that shape our media landscape.”\u003c\/blockquote\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":56228546183500,"sku":"9780745650265","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780745650265_da23e8be-ce15-4e42-8031-b979f0cb7bb3.webp?v=1765653583","url":"https:\/\/foxandfablebooksellers.com\/de\/products\/9780745650265","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}