{"product_id":"9780099591771","title":"How To Fly A Horse","description":"\u003cp\u003eIn \u003cstrong\u003eHow To Fly A Horse\u003c\/strong\u003e, Kevin Ashton embarks on a captivating exploration of creativity and innovation, challenging the conventional wisdom surrounding these topics. This thought-provoking narrative delves into the history of ideas, illustrating how creativity is not a rare gift bestowed upon a select few, but a universal trait that resides within us all.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eAshton weaves together a rich tapestry of historical anecdotes, scientific discoveries, and personal reflections to illustrate how ordinary individuals have transformed their ideas into groundbreaking achievements. From the inventors of the past to contemporary visionaries, the book highlights the often overlooked processes and struggles that underpin the act of creation. Through these stories, Ashton encourages readers to embrace their own potential to innovate.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Narrative:\u003c\/strong\u003e Ashton's storytelling is both enlightening and accessible, making complex ideas relatable.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInspiring Insights:\u003c\/strong\u003e The book challenges stereotypes about creativity, empowering readers to explore their imaginative capacities.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHistorical Context:\u003c\/strong\u003e By situating creativity within a broader historical framework, Ashton enriches our understanding of how ideas evolve.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for anyone interested in the mechanics of creativity, including students, entrepreneurs, and enthusiasts of history and innovation. It resonates with readers of Ashton's previous works, such as \u003cstrong\u003eHow to Fly a Horse\u003c\/strong\u003e, who appreciate his insightful perspectives on the nature of human endeavour.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \u003cp\u003e“An exhilarating journey that will change the way you think about creativity.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":56231012368716,"sku":"9780099591771","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780099591771_4225c39b-357d-4eb6-adc6-2652ac62e3ce.webp?v=1765709245","url":"https:\/\/foxandfablebooksellers.com\/de\/products\/9780099591771","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}